This week our first assignment is due! We had to make either a poster or CD cover, all imagery had to be our own and it had to be done on Adobe Fireworks. I decided to do a poster, which I suggest you view the full size of when I post this image, since there's a fair bit of detail. (ETA: So Blogger killed the quality a little bit, so imagine this looking a lot sharper than it is in full size.) I worked really hard on it, so let me know what you think! I also have to post my Artist Statement, so if my language sounds a little formal, that's why.
Artist Statement
"My concept was to combine two real organizations – Pride Week and Casino Rama – and tie them together using a fictitious event. My goal was to make the poster look like a legitimate advertisement for both real organizations and represent both groups respectively. I researched both organizations on their websites and used concepts from their identities to model my poster. The fictitious event was a week of pride themed gambling events; therefore I found it to be the most realistic way to tie the two together.
My target audience is people 18 and over with an open mind who would be interested in gambling games with a Pride Week theme. Due to the nature of a casino, which legally states that people under 18 cannot partake in gambling, I eliminated a younger age group. Also due to the nature of Pride Week, a week celebrating diversity in sex and sexuality, people of a more conservative nature would probably not take a liking to the types of events surrounding the celebration, eliminating the close-minded individual.
My use of the symbol of the rainbow for Pride tied into my use of typography and repetition because I repeated the rainbow colour several times, in both imagery and text colour. I employed typography through using fonts that resembled those used on the organizations’ websites respectively. Repetition was also used to bring emphasis to the dates both at the top and near the bottom of the poster. I used alignment and proximity to emphasize the important text at the top as well as to contrast the writing in the bottom with the image of the dice. I also used contrast by using white text versus the rainbow coloured text and the pink background. I used the pen, rectangle, text and subselection tools as well as strokes and fill to edit my vectors in Fireworks. I used the lasso tool and feathering tools to edit my JPEG images in Fireworks.
Initially I had the poster split in half with a black background on top and pink on the bottom, with the dice top centre and text and rainbows near the bottom. I did not think this was an effective way to get my message across because there was no text at the top, where the eye is drawn. I removed the black background and decided to use the one colour (pink) for the background and arrange text at the top. I wanted to have minimal text opposite the dice but also wanted to communicate more than URLs, therefore I decided to surround the dice image with text. I had to use the pen tool to surround the image and convert text to a path to achieve this, allowing me to use a larger font size for the URLs.
In creating this poster I learned a lot of software techniques and put my knowledge of design concepts to use. I thought objectively about my piece and assessed it from a viewer’s perspective to give me incentive to try new things and change parts of my design. I believe the piece met my original objective because I was influenced by the design of the organizations’ websites, and made the event look realistic. I think my poster successfully addresses my target audience with my use of bright colours, interesting imagery and unique text. Overall I surprised myself with how much I learned and how I used that knowledge to improve my design."
I'm also supposed to write about what I learned from the critique I got in class, but I my class isn't until tomorrow, so I'll post about that after I have it.
Yay!
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